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Does your leadership positively affect your company culture?
Apply the insights from the international bestseller,
Dear Boss: What Your Employees Wish You Knew -
Does your company purpose
impact your decision-making?Apply the Transformational Impact model
to get the most out of your strategic planning process -
Does your brand consistently produce positive experiences?
Operationalize your brand through your company culture
About Us
At Transformational Impact LLC, we help make ideals actionable.
By focusing on the nexus of leadership, brand, and culture, we help make companies healthier, more productive, and more profitable.
“F&M’s leadership has achieved much with Robert and Transformational Impact’s assistance and we plan to continue to leverage his concepts and guidance as we seek additional growth and success!”
– Mark Hanna, President & CEO, F&M Bank
What Others Say
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What We Do
STRATEGIC PLANNING
Most organizations shortchange themselves by concentrating on their short-term results instead of maximizing long-term impact. Your company can achieve more by refocusing on what’s important over a longer term without compromising short-term profitability.
We help you and your executive team unpack the importance of cultivating purpose in your company. We help you craft your strategic direction and develop a plan that your team can support. We lead you and your team through the process of identifying your core fundamentals, priorities, goals, and objectives for your strategic plan. As a result, you will be prepared with the strategic focus to chart the future growth of your company.
Contact us to start the conversation.
CULTURE ANALYSIS
Even if you are a good leader, you can still become disconnected from the people who are there to help you accomplish your goals. This analysis will help you become aware of your blind spots and address culture problems that you may not even realize that you had.
Find out how you can intentionally use your words and actions to unleash the best in those around you. This analysis will help you identify what you need to change in order to become the kind of leader you want to be—and your team needs you to be.
Contact us to schedule a consultation.
LEADERSHIP COACHING
Creating a great culture at your workplace starts with you and your leadership team. The culture perpetuated by your team originates from what you teach, celebrate, model, and permit. We help you identify what your culture is, and what you want it to be, and then help you bridge the gap.
We help you develop your Active Leadership based on your company goals and the needs identified in your culture analysis, then we help you map the strategy to create the necessary change in your team. We guide you in identifying how you can remake your culture into what you want it to become.
Contact us to schedule a consultation.
STRATEGIC BRANDING
Defining your core purpose helps you capitalize on the unique benefit you provide to your customers. By identifying your core distinctives, you can use them to better connect with your target market—and you can craft your brand, your culture, and your strategy to capitalize on those core distinctives.
We will help you operationalize your brand so you can drive it deep into your culture. By helping you think through the effect you want to have on your customers and the unique benefit you provide them, you can strategically align your leadership, your brand, and your culture. By strategically branding your company, you can also create a closer connection to your target market.
Contact us to schedule a consultation.
CULTURE BUILDING
Your customers want to be delighted with consistently positive customer experiences. By intentionally building your culture to differentiate you from your competition, you can leverage these touchpoints to give them a reason to want to keep coming back again and again.
Giving your team clarity about how to do what they do will systematize your customer interactions. We guide you through the process of changing the culture at your company, and we walk you through the process of implementing the necessary changes. When we lay out the program of culture change for your company, we explain what you need to do, how to do it, and why you should do it.
Contact us to schedule a consultation.
LEADERSHIP TRAINING
Training is key to creating a great company culture. Everyone on your team needs to see how they can contribute to creating exceptional customer experiences—even if they don’t work directly with customers. With this new lens, they will redefine their role in the company, and that will redefine how they view everything else.
We give you and your team a new vocabulary for understanding and expressing company norms. We help your team to overcome the thinking that has caused problems in your company culture and help them create new patterns that reinforce the new thinking. By changing their thought patterns, they will change their actions, which will improve their results.
Contact us to schedule a consultation.

How to Better Lead Your Team
Your leadership is measured by your employees and team members. Even if you are a good leader, you can still become disconnected from the people who are there to help you accomplish your goals.
This employee survey will help you fix problems in your culture before they become major issues, so that you can make your workplace an even better place to work.
Find out how you can intentionally use your words and actions to unleash the best in those around you. This survey will help you identify what you need to change in order to become that kind of leader.
“The application of Mr. McFarland’s principles contained in Dear Boss: What Your Employees Wish You Knew has had a profound impact on the manner in which my school has reoriented our internal communications.”
– M. E. Black, CAPT USN (Retired), Superintendent, Fishburne Military School
Blog

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“Robert strategically led us to see the most important issues in our company and directed us to make actionable steps to get those problems resolved. Thanks to Robert, the future of our company is brighter, and the Goliath sized problems that we had have never felt so manageable.”
– Elizabeth Guy, Co-Owner, Blue Ridge Chimney Services