Upon completing research into the American workforce, Transformational Impact LLC founder, Robert McFarland discovered the four biggest threats to a healthy company culture. Most companies are at a significant disadvantage because they do not sufficiently address these threats. But it doesn’t have to be that way. Transformational Impact LLC can help you address these threats, discover your blind spots as a leader, and map out a strategy to a more productive and profitable future for your company.


About Robert McFarland

Robert McFarland is President of Transformational Impact LLC, a leadership development consultancy helping companies envision their preferred future, map the strategy to get there, and create the company culture to bring it to fruition. Robert is a bestselling author, executive coach, and conference speaker, and he has worked with myriad organizations conducting strategic planning, providing branding guidance, and giving communications counsel. Robert is a member of the Board of Directors of the National Religious Broadcasters and the Chairman of the Board of Directors of The Family Foundation of Virginia. Both of his books, Dear Boss: Dear Boss, What Your Employees Wish You Knew, and Dear Employee: What Your Boss Wishes You Knew, are #1 international bestsellers.

About Transformational Impact LLC
Transformational Impact LLC helps companies improve their employee cultures to make the companies healthier, more productive, and more profitable. We help you build a vision to achieve societal impact, strengthen your employee and customer loyalties, and reach your business goals. By creating a values-based infrastructure, we help you better serve your customers, your employees, and your community.

Our Values
  • PASSION: We believe strongly in what we do and it shows.
  • DEVOTION: Everything we do is worship, especially our work.
  • CELEBRATION: Life is worth living and celebrating.
Our Principles
  • EXCELLENCE: Whatever you do is always worth doing well.
  • INTENTIONALITY: All thoughts and actions have consequences.
  • DIGNITY: Every individual has intrinsic self-worth.
Our Vision

You can engage your employees in something bigger than getting a paycheck. You can use your company to serve your customers and community—and make more money in the process. You can do good and do well at the same time.


You can use your company to serve more than just your customers. You can remake your business into an agent of transformation.






  • “We are currently in the process of establishing coaching and communication systems to focus on Robert’s concepts of Tenderness, Team, Transparency and Trust.”

    Mark Hanna President & CEO, F&M Bank
  • “The application of Mr. McFarland’s principles contained in Dear Boss: What Your Employees Wish You Knew has had a profound impact on the manner in which my school has reoriented our internal communications."

    M. E. Black CAPT USN (Retired), Superintendent, Fishburne Military School
  • “Robert strategically led us to see the most important issues in our company and directed us to make actionable steps to get those problems resolved. Thanks to Robert, the future of our company is brighter, and the Goliath sized problems that we had have never felt so manageable.”

    Elizabeth Guy Co-Owner, Blue Ridge Chimney Services
  • “I have enjoyed your coaching services and benefitted greatly both personally and professionally from them. The monthly accountability and development insight have allowed me to move forward in areas that I wouldn't otherwise have been able to without your keen guidance.”

    William Phillips President, SDG Trust
  • “I would like to thank you for sharing your expertise and insights during our strategic planning session last month. Your ability to read my employees and me was astounding.”

    David Garrety President, Garrety Manufacturing Incorporated
  • “You really helped to put legs to our vision and God really used you to help bring clarity and actionable steps to our project. Thank you. I wish I had another project so we can work together again.”

    Perry Santoloci Chief Executive Officer, MouthPeace Media Group
  • “If you are seeking trustworthy advice and consultation for your organization, I wholeheartedly recommend to you Robert McFarland.”

    Tim Lambert President, Texas Home School Coalition
  • “Robert McFarland provided an invaluable service to the Christian Homeschool Association of Pennsylvania (CHAP) as part of our annual board retreat. … I heartily endorse Robert McFarland and recommend his strategic planning services to those looking to move their organization to the next level.”

    Steve Wayde Board Chairman, Christian Homeschool Association of Pennsylvania
  • “Thank you for your leadership in our planning meeting. I and several others thought it was the best one in our 13 years.”

    Bruce Eagleson Board Chairman, Nat’l Ass’n of Christian Home Education Leadership
  • "We came away from the meeting encouraged in our shared vision and mission, and excited about building hope for future generations."

    Anne Miller President, Home Educators Association of Virginia
  • “Robert McFarland has an amazing grasp of the principles, process, and priorities of Strategic Planning. We are grateful for his guidance.”

    Kevin Strite Senior Pastor, River Oaks Church
  • “It feels like a new day here. Thanks for your time and heart to help us define what is on our hearts. We are already benefitting from our time together.”

    John Shales Chief Financial Officer, Hope of the Generations Church
  • “Robert has a unique ability to both lead and listen. … I highly recommend Robert and Transformational Impact.

    Greg Snow Senior Pastor, St. John’s Lutheran Church and School




We help you design the organizational brand you want to convey and the culture you want to support it. By analyzing your current brand and culture, we help you craft a brand-focused strategy and map out the culture change process to bring it to fruition. As a result, we help you align your brand and your culture to produce the message you want your customers to hear loud and clear.

We work in collaboration with you to develop your brand. We help you assess your brand engagement, guide the re-branding process, and construct the brand messaging guidance. We help you formulate your core messages and determine how you should present your company both visually and verbally so that your brand has the reception you want.

We help your brand gain clarity, intentionality, and consistency in all of its expressions. We determine the essence of your brand in the context of how you want your customers to perceive your company. We help you construct your core brand messages and your company culture so your brand essence and company culture will be in alignment.


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Based on Robert McFarland’s #1 international bestseller, Dear Boss: What Your Employees Wish You Knew, we will develop customized training to fit your unique workplace culture. A good workplace culture must be not only proactively designed, but it must be taught, celebrated and modeled. If you are not training your team the company way, then you are missing an opportunity to express your brand.

  • Exceptional Leadership
    • We will train you how to move beyond managing and become an Active Leader. Based on Robert McFarland’s book, Dear Boss, What Your Employees Wish You Knew, we will customize your team’s training to produce a healthy workplace culture and develop a more inspired and engaged workforce.


    • Listing of courses:
      • Active Leadership
      • Building an Effective Team
      • Inspiring Employee Engagement
      • Communicating Effectively


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We help you grow and develop both as a person and as a leader to effect the change you want to see in yourself and in your workplace culture. By pushing you beyond managing—and even leading—to becoming an agent of transformation, you will be prepared to intentionally and consistently guide your team to extend your brand and culture. As a result, you will be equipped to steer your company to higher performance.

  • Culture Building Guidance

We guide you through the process of changing the culture at your company. After developing the strategic plans for building the culture at your company, we walk you through the process of implementing the necessary changes.

We lay out an entire program of culture change for your company and then set up a series of regular coaching points along the way. We make sure that you understand all that you need to do, when to do it, how to do it, and why you should do it.


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How to Better Lead Your Team

Your leadership is measured by your employees and team members. Even if you are a good leader, you can still become disconnected from the people who are there to help you accomplish your goals.

This survey will help you become aware of your blind spots, and it will put you on the path to find the answers that you may not even realize that you need.

Find out how you can intentionally use your words and actions to unleash the best in those around you. This survey will help you identify what you need to change in order to become that kind of leader.


How Healthy Is Your Leadership Ability?

Is your leadership ability healthy? If you immediately say yes, then you might want to rethink…

Three Qualities to Look for in New Hires

Your company culture depends on the quality of people you hire. When building your team, it’s…

Representing Diversity Authentically in Your Brand

When you choose to pursue a culture of diversity, you are opening your company to new…

Four Attributes of a CORE Purpose

To keep your organization afloat you need to have positive cashflow. But that can’t be what…



Strategic Planning

Strategic Planning

We help you and your executive team unpack the importance of cultivating vision in your company. Many companies don’t achieve what they are capable of, because they don’t have a plan or don’t stick with their plan. We help you craft your strategic direction and inspire and equip you to achieve your goals and plans.

We help you develop a plan that all parties involved can support. We lead your team through the process of identifying their core fundamentals, priorities, goals, and objectives for your strategic plan. As a result, you will be prepared with the strategic focus to chart the course of the future growth of your company


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Leadership Coaching

Leadership Coaching

We train you how to move beyond managing—and even leading—to become an agent of transformation. Based on Robert McFarland’s book Dear Boss: What Your Employees Wish You Knew, we will coach you to a new level of performance in your role. As a result, you will become a better leader than you have ever been before.

Creating a great culture at your workplace starts with you as a leader and the rest of your leadership team. The culture perpetuated by your team originates from what you teach, what you celebrate, what you model, and what you permit. We help you identify what your culture is, what you want it to be, and then effect the change to bridge the gap.


We help you develop in your Active Leadership based on your company goals and the needs identified in your culture survey. Then we help you map the strategy to create the change in your team that you want to see. We guide you in identifying how you can remake your culture into what you want it to become for the benefit of your employees and your customers.


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Executive Presentations

Executive Presentations

We speak to your board meetings or executive retreats about the benefits you receive from running your business according to biblical principles: the competitive advantage you gain, the employee engagement you obtain, and the personal peace you get from knowing that you’re doing the right thing.

Reactions to Robert McFarland’s presentations:
“It was the best one in our 13 years.”
“It feels like a new day here.”
“We came away from the meeting encouraged in our shared vision and mission.”
“Thanks for a wonderful day! Praise God for you and your leadership.”


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Self-Leadership Training

Self-Leadership Training

We provide transformational training for your team so they will see you, their work, and themselves in a new light. Based on Robert McFarland’s book Dear Employee: What Your Boss Wishes You Knew, we customize training for your team to fit your unique workplace culture. As a result, we help you develop a more engaged workforce.

The Self-Leadership paradigm will change how your team views you, themselves, and your company. Through conscious awareness of these concepts, your team will begin to look at things differently. With this new lens, they will be able to redefine their roles in the company, and it will redefine how they view everything else at the company.


We give you and your team a new vocabulary for understanding and expressing company norms. We enable your team to overcome the thinking that has provided the problems in your corporate culture and help them create new patterns that reinforce the new thinking. By changing their thought patterns, they will change their actions, which will improve their results.


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  • “Thank you Robert for an excellent presentation. I’ve sat through many of these and this was one of the clearest.”

  • “I found Robert McFarland to be very [energetic] and organized. I learned a lot from him and am eager to take what I learned back with me.”

  • “Robert’s style was excellent. He made it easy to listen + pay attention.”

  • “Excellent presentation, very useful information. Robert was very engaging.”

  • “Powerful! Listening to Robert's talk was motivating me to be more involved”


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