• Does your leadership positively affect your company culture?

    Apply the insights from the international bestseller,
    Dear Boss: What Your Employees Wish You Knew

  • Does your company purpose
    impact your decision-making?

    Apply the Transformational Impact model
    to get the most out of your strategic planning process

  • Does your brand consistently produce positive experiences?

    Operationalize your brand through your company culture

About Us

At Transformational Impact LLC, we help make ideals actionable.

By focusing on the nexus of leadership, brand, and culture, we help make companies healthier, more productive, and more profitable.

“F&M’s leadership has achieved much with Robert and Transformational Impact’s assistance and we plan to continue to leverage his concepts and guidance as we seek additional growth and success!”

– Mark Hanna, President & CEO, F&M Bank

What Others Say

  • “Robert’s leadership behaviors are well-articulated and simple to comprehend and execute. … F&M’s leadership has achieved much with Robert and Transformational Impact’s assistance and we plan to continue to leverage his concepts and guidance as we seek additional growth and success!”

    Mark Hanna President & CEO, F&M Bank
  • “The application of Mr. McFarland’s principles contained in Dear Boss: What Your Employees Wish You Knew has had a profound impact on the manner in which my school has reoriented our internal communications."

    M. E. Black CAPT USN (Retired), Superintendent, Fishburne Military School
  • “Robert strategically led us to see the most important issues in our company and directed us to make actionable steps to get those problems resolved. Thanks to Robert, the future of our company is brighter, and the Goliath sized problems that we had have never felt so manageable.”

    Elizabeth Guy Co-Owner, Blue Ridge Chimney Services
  • “Robert McFarland led our team of Board members and organizational leaders in a weekend of working sessions on organizational strategy. We walked away with very valuable affirmation of our alignment with both long-term strategy and current initiatives.”

    JOHN BEILER President & CEO, Park View Federal Credit Union
  • “I would like to thank you for sharing your expertise and insights during our strategic planning session last month. Your ability to read my employees and me was astounding.”

    David Garrety President, Garrety Manufacturing Incorporated
  • “You really helped to put legs to our vision and God really used you to help bring clarity and actionable steps to our project. Thank you. I wish I had another project so we can work together again.”

    Perry Santoloci Chief Executive Officer, MouthPeace Media Group
  • “If you are seeking trustworthy advice and consultation for your organization, I wholeheartedly recommend to you Robert McFarland.”

    Tim Lambert President, Texas Home School Coalition
  • “Robert McFarland provided an invaluable service to the Christian Homeschool Association of Pennsylvania (CHAP) as part of our annual board retreat. … I heartily endorse Robert McFarland and recommend his strategic planning services to those looking to move their organization to the next level.”

    Steve Wayde Board Chairman, Christian Homeschool Association of Pennsylvania
  • “Thank you for your leadership in our planning meeting. I and several others thought it was the best one in our 13 years.”

    Bruce Eagleson Board Chairman, Nat’l Ass’n of Christian Home Education Leadership
  • "We came away from the meeting encouraged in our shared vision and mission, and excited about building hope for future generations."

    Anne Miller President, Home Educators Association of Virginia
  • “Robert McFarland has an amazing grasp of the principles, process, and priorities of Strategic Planning. We are grateful for his guidance.”

    Kevin Strite Senior Pastor, River Oaks Church
  • “It feels like a new day here. Thanks for your time and heart to help us define what is on our hearts. We are already benefitting from our time together.”

    John Shales Chief Financial Officer, Hope of the Generations Church
  • “Robert has a unique ability to both lead and listen. … I highly recommend Robert and Transformational Impact.

    Greg Snow Senior Pastor, St. John’s Lutheran Church and School
  • “I have enjoyed your coaching services and benefitted greatly both personally and professionally from them. The monthly accountability and development insight have allowed me to move forward in areas that I wouldn't otherwise have been able to without your keen guidance.”

    William Phillips President, SDG Trust
1/14

What We Do

STRATEGIC PLANNING

STRATEGIC PLANNING

Most organizations shortchange themselves by concentrating on their short-term results instead of maximizing long-term impact. Your company can achieve more by refocusing on what’s important over a longer term without compromising short-term profitability.

We help you and your executive team unpack the importance of cultivating purpose in your company. We help you craft your strategic direction and develop a plan that your team can support. We lead you and your team through the process of identifying your core fundamentals, priorities, goals, and objectives for your strategic plan. As a result, you will be prepared with the strategic focus to chart the future growth of your company.

 

Contact us to start the conversation.

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CULTURE ANALYSIS

CULTURE ANALYSIS

Even if you are a good leader, you can still become disconnected from the people who are there to help you accomplish your goals. This analysis will help you become aware of your blind spots and address culture problems that you may not even realize that you had.

Find out how you can intentionally use your words and actions to unleash the best in those around you. This analysis will help you identify what you need to change in order to become the kind of leader you want to be—and your team needs you to be.

Contact us to schedule a consultation.

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LEADERSHIP COACHING

LEADERSHIP COACHING

Creating a great culture at your workplace starts with you and your leadership team. The culture perpetuated by your team originates from what you teach, celebrate, model, and permit. We help you identify what your culture is, and what you want it to be, and then help you bridge the gap.

We help you develop your Active Leadership based on your company goals and the needs identified in your culture analysis, then we help you map the strategy to create the necessary change in your team. We guide you in identifying how you can remake your culture into what you want it to become.

Contact us to schedule a consultation.

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STRATEGIC BRANDING

STRATEGIC BRANDING

Defining your core purpose helps you capitalize on the unique benefit you provide to your customers. By identifying your core distinctives, you can use them to better connect with your target market—and you can craft your brand, your culture, and your strategy to capitalize on those core distinctives.

We will help you operationalize your brand so you can drive it deep into your culture. By helping you think through the effect you want to have on your customers and the unique benefit you provide them, you can strategically align your leadership, your brand, and your culture. By strategically branding your company, you can also create a closer connection to your target market.

Contact us to schedule a consultation.

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CULTURE BUILDING

CULTURE BUILDING

Your customers want to be delighted with consistently positive customer experiences. By intentionally building your culture to differentiate you from your competition, you can leverage these touchpoints to give them a reason to want to keep coming back again and again.

Giving your team clarity about how to do what they do will systematize your customer interactions. We guide you through the process of changing the culture at your company, and we walk you through the process of implementing the necessary changes. When we lay out the program of culture change for your company, we explain what you need to do, how to do it, and why you should do it.

Contact us to schedule a consultation.

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LEADERSHIP TRAINING

LEADERSHIP TRAINING

Training is key to creating a great company culture. Everyone on your team needs to see how they can contribute to creating exceptional customer experiences—even if they don’t work directly with customers. With this new lens, they will redefine their role in the company, and that will redefine how they view everything else.

We give you and your team a new vocabulary for understanding and expressing company norms. We help your team to overcome the thinking that has caused problems in your company culture and help them create new patterns that reinforce the new thinking. By changing their thought patterns, they will change their actions, which will improve their results.

Contact us to schedule a consultation.

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How to Better Lead Your Team

Your leadership is measured by your employees and team members. Even if you are a good leader, you can still become disconnected from the people who are there to help you accomplish your goals.

This employee survey will help you fix problems in your culture before they become major issues, so that you can make your workplace an even better place to work.

Find out how you can intentionally use your words and actions to unleash the best in those around you. This survey will help you identify what you need to change in order to become that kind of leader.

 

“The application of Mr. McFarland’s principles contained in Dear Boss: What Your Employees Wish You Knew has had a profound impact on the manner in which my school has reoriented our internal communications.”

– M. E. Black, CAPT USN (Retired), Superintendent, Fishburne Military School

Blog


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Three Qualities to Look for in New Hires

Your company culture depends on the quality of people you hire. When building your team, it’s…


Representing Diversity Authentically in Your Brand

When you choose to pursue a culture of diversity, you are opening your company to new…

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“Robert strategically led us to see the most important issues in our company and directed us to make actionable steps to get those problems resolved. Thanks to Robert, the future of our company is brighter, and the Goliath sized problems that we had have never felt so manageable.”
– Elizabeth Guy, Co-Owner, Blue Ridge Chimney Services