As a leadership consultant, executive coach, and culture builder, Robert McFarland is committed to making ideals actionable. Whether helping organizations build their culture, guiding teams through change, or mentoring self-aware leaders, Robert equips organizations, teams, and leaders to become who they aspire to be.


Robert challenges leaders to maximize the moment. He encourages them to dig deep into their personal and corporate ethos to understand who they are, so they can lead even in difficult times in a way that brings out the best in themselves and in their teams.


Robert has published two bestsellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. His books help leaders and teams see their individual and collective potential and enable them together to become high functioning organizations.

What Your Employees Wish You Knew

How much do you unleash the best in your team? Research reveals surprising findings that defy the conventional wisdom about what employees need to thrive. Robert weaves data and stories together to provide an informative, entertaining, and motivational talk that leaders need to hear.

What Your Boss Wishes You Knew

How well do you think you know yourself? Based on behavioral research, you likely don’t know yourself as well as you think you do. Robert empowers you with the hard data, necessary tools, and inspiring stories to overcome the biggest obstacle to your success: yourself.

Profit with Purpose

Have you fully embraced the power of your company’s Purpose? Research has shown that harnessing the power of Purpose helps you have more engaged employees, retain more loyal customers, and make more money. Robert inspires you to transform your organization from the inside out with Purpose.

Communicating in Crisis

How should you lead in a crisis? Most leaders underestimate the importance of communication in a crisis. Robert explains what’s going on in the mind of your team in a crisis, helps you understand how to maximize your role as a leader, and inspires you to become the leader your team needs you to be.



About Robert McFarland

Robert McFarland is the author of the international best sellers, Dear Boss: What Your Employees Wish You Knew, and Dear Employee: What Your Boss Wishes You Knew.


Robert has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change.






For booking, please contact speaking@transformationalimpactllc.com


  • “The overwhelming consensus, from all of us, was that [Robert McFarland was] encouraging and informative. Our expectations were most certainly met and exceeded, even.”

    CHLOE MCGUIGAN Events Projects Manager, HSLDA Conferences
  • “Robert is engaging in his style, and practical in his content. He has a keen ability to weave stories and concepts together in ways that left an impact on us … We will be inviting Robert back!”

    YVONNE BOETTGER Director of Human Resources, Park View Federal Credit Union
  • “Thank you Robert for an excellent presentation. I’ve sat through many of these and this was one of the clearest.”

    Joyce Krech Director, Shenandoah Valley Small Business Development Center
  • “Robert McFarland with Transformational Impact gave a presentation … and it was so good! [We] have received great feedback. This is the second time that Robert has presented … and both times have been incredible.”

    SHEENA ARMENTROUT Director of Membership & Investments, Harrisonburg-Rockingham Chamber of Commerce
  • “I thought your time with our Leadership team was very constructive. I liked how you handled the topic and I think it got a lot of people thinking."

    MARK HANNA President & CEO, F&M Bank
  • “In our organizational leadership development program, Robert is a favorite speaker. … Employees and Supervisors alike will take away value from hearing him speak on the topics in his books.”

    JOHN BEILER President & CEO, Park View Federal Credit Union
  • “On behalf of the Rockingham team, thank you for your words today. They were very well received and we have received a number of very positive comments. One person said, ‘we could listen to him all day.’ … Look forward to the next time.”

    BOB LYON President & CEO, Rockingham Insurance

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“Robert strategically led us to see the most important issues in our company and directed us to make actionable steps to get those problems resolved. Thanks to Robert, the future of our company is brighter, and the Goliath sized problems that we had have never felt so manageable.”
– Elizabeth Guy, Co-Owner, Blue Ridge Chimney Services