As a leadership consultant, executive coach, and culture builder, Robert McFarland is committed to making ideals actionable. Whether helping organizations build their culture, guiding teams through change, or mentoring self-aware leaders, Robert equips organizations, teams, and leaders to become who they aspire to be.
Robert challenges leaders to maximize the moment. He encourages them to dig deep into their personal and corporate ethos to understand who they are, so they can lead even in difficult times in a way that brings out the best in themselves and in their teams.
Robert has published two bestsellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. His books help leaders and teams see their individual and collective potential and enable them together to become high functioning organizations.
What Your Employees Wish You Knew
How much do you unleash the best in your team? Research reveals surprising findings that defy the conventional wisdom about what employees need to thrive. Robert weaves data and stories together to provide an informative, entertaining, and motivational talk that leaders need to hear.
What Your Boss Wishes You Knew
How well do you think you know yourself? Based on behavioral research, you likely don’t know yourself as well as you think you do. Robert empowers you with the hard data, necessary tools, and inspiring stories to overcome the biggest obstacle to your success: yourself.
Profit with Purpose
Have you fully embraced the power of your company’s Purpose? Research has shown that harnessing the power of Purpose helps you have more engaged employees, retain more loyal customers, and make more money. Robert inspires you to transform your organization from the inside out with Purpose.
Communicating in Crisis
How should you lead in a crisis? Most leaders underestimate the importance of communication in a crisis. Robert explains what’s going on in the mind of your team in a crisis, helps you understand how to maximize your role as a leader, and inspires you to become the leader your team needs you to be.
About Robert McFarland
Robert has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change.
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