alignment

Three Qualities to Look for in New Hires

Your company culture depends on the quality of people you hire. When building your team, it’s important to look for soft skills. In the hiring process, gauge the candidates’ emotional intelligence. You want to hire people who can avoid unnecessary … Read more

Are You and Your Board in Alignment?

How would you describe your relationship with your board? Would you say that is harmonious? Or would you say that it is contentious? If you and your board are at odds with each other, then it is likely that you … Read more

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

How to Get the Most from Your Training Program

Your training program in your company may be incomplete. Training is an essential part of building your culture, but many organizations don’t understand how comprehensive it should be. Culture building should be integrated into your training program in order to … Read more

Leaders Must Always See the Big Picture

After I recently guest lectured to MBA students at a local university, one of the students asked me a question about alignment. I explained that one of the most important things for a leader to do is to be able … Read more

The Six Keys to Great Messaging

Good branding matters whether you work for a company or a nonprofit. Whether you’re selling a product or you’re selling an idea. And good branding requires great messaging. Before I started Transformational Impact LLC, I worked with my friend Ben … Read more

How Your Team Can Play at Their Full Potential

How much productivity is lost when workers are not inspired to work to their full potential—because they don’t see others on the team working to their full potential? Teams can regain this lost productivity.  But managers must first inspire everyone … Read more

How to Build a Successful Brand

Good branding is essential to any venture.  Whether it’s building a business.  Developing a product.  Or establishing yourself.  But how do you create a successful brand? First of all, let’s define brand.  A brand is the sum of all the … Read more