branding

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

Operationalize Your Brand in Your Company Culture

How do you strategically ensure that your customers consistently experience your brand positively? Your customers will receive a clear brand message from your company only if your employees’ actions exude your brand. COVID has created a challenging environment for creating … Read more

COVID-19 Provides Strategic Branding Opportunities

The other day I interviewed a CEO for a book I am writing. During our conversation, he told me his company did some research 10 years ago about what differentiated them from their competition. What did their customers tell them? … Read more

What Is Good Culture and Why Is It Important?

I attended a conference recently when someone asked me, “What exactly is a good culture?” That was a great question, considering that a lot of people don’t understand what it is or why it is important. And here was my … Read more

Three Essentials of Good Branding

Building a good brand is not complicated. Good branding starts with leadership who understand how they want to define their brand and then deliver that brand over and over again. While good branding is not complicated, it’s not necessarily easy. It … Read more

The Importance of Community in the Workplace

In order for you to develop a healthy brand for your company, it is important to have a sense of community in the workplace. Once you have developed your ministry vision and you have developed your core values, it is essential … Read more

How to Build a Successful Brand

Good branding is essential to any venture.  Whether it’s building a business.  Developing a product.  Or establishing yourself.  But how do you create a successful brand? First of all, let’s define brand.  A brand is the sum of all the … Read more