Operationalize Your Brand in Your Company Culture

How do you strategically ensure that your customers consistently experience your brand positively? Your customers will receive a clear brand message from your company only if your employees’ actions exude your brand. COVID has created a challenging environment for creating … Read more

Ground Rules for Successful Strategic Planning

Whenever I begin a strategic planning session with a client, I always give the board and executive leadership team the ground rules to make the time as productive as it can be. Before I lead a client through this process, … Read more

Are You Trying To Be Excellent or Perfect?

In our culture we have a strong achievement orientation.  We think being excellent is not enough.  Instead we feel we must be perfect. Excellence is a high standard.  But often we see students, athletes, and companies driven to pursue perfection.  … Read more