company

(Re)Discovering Your Company Purpose

Your company purpose is key to your brand differentiation. Knowing why you do what you do will help you draw the right customers to your company. But what if along the way you have lost hold of your company purpose? … Read more

Operationalize Your Brand in Your Company Culture

How do you strategically ensure that your customers consistently experience your brand positively? Your customers will receive a clear brand message from your company only if your employees’ actions exude your brand. COVID has created a challenging environment for creating … Read more

COVID-19 Provides Strategic Branding Opportunities

The other day I interviewed a CEO for a book I am writing. During our conversation, he told me his company did some research 10 years ago about what differentiated them from their competition. What did their customers tell them? … Read more

Why You Should Consider a Culture Audit

I recently conducted a culture audit for a company that has an outstanding culture. This company has had a meteoric rise in its six years, especially considering the serious challenges they have overcome in their first years. But a surprising … Read more

If the Team Doesn’t Know the Rules, It’s Not Their Fault

My family once hosted a foreign exchange student at our house for about a month. When he arrived at our house, his first question to me was “What are the rules at your house?” Not wanting to sound like some … Read more

The Culture Competency That Trips up Most Companies

From all the culture analyses I have performed, I find it interesting that the vast majority of the organizations I survey have shortcomings in the same area. In my surveys, I look at how these organizations score in Appreciation, Morale, … Read more

The Bottom Line is Not the Bottom Line

A new study led by Baylor University demonstrates a correlation between a manager’s focus on bottom line results and their employees’ lack of performance. According to the research led by Dr. Matthew Quade and published in the journal Human Relations, … Read more

The Goal is the Pursuit, Not the Goal

Here in the Shenandoah Valley of Virginia where I live, we have horses on our property. But these horses are skittish. If you approach one of the horses by walking toward it, the horse will run away from you. It … Read more

What the Future Workforce Is Looking for Now

The future workforce will be looking for something beyond a paycheck. Of course, they want to make money, but they don’t want to just make money. Today’s workforce is realizing that there is more to life than money, and you … Read more