customers

Three Qualities to Look for in New Hires

Your company culture depends on the quality of people you hire. When building your team, it’s important to look for soft skills. In the hiring process, gauge the candidates’ emotional intelligence. You want to hire people who can avoid unnecessary … Read more

Four Attributes of a CORE Purpose

To keep your organization afloat you need to have positive cashflow. But that can’t be what your organization is all about. It’s important to focus on what’s deeper than making money—especially if you want to make more money. To secure … Read more

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

(Re)Discovering Your Company Purpose

Your company purpose is key to your brand differentiation. Knowing why you do what you do will help you draw the right customers to your company. But what if along the way you have lost hold of your company purpose? … Read more

COVID-19 Provides Strategic Branding Opportunities

The other day I interviewed a CEO for a book I am writing. During our conversation, he told me his company did some research 10 years ago about what differentiated them from their competition. What did their customers tell them? … Read more

What Is Good Culture and Why Is It Important?

I attended a conference recently when someone asked me, “What exactly is a good culture?” That was a great question, considering that a lot of people don’t understand what it is or why it is important. And here was my … Read more

What makes a Google team successful?

Remember the last time that you were part of a team assigned to create a deliverable? Whether it was weeks ago on the job or years ago at school, what stood out to you? Chances are that you had a … Read more

What Should Be the Purpose of Business?

On Sunday I played Monopoly with my kids. I hadn’t played that game in years. As we sat down to play, I looked at the rules. Since it had been so long since I played Monopoly, I wanted to familiarize … Read more