experiences

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

3 Things That Get in the Way of Your Self-Awareness

Our society today has a self-awareness crisis. It doesn’t matter where we look—business, politics, entertainment—we see its effects. The news regularly reports about the financial improprieties of business executives. Politicians get caught all the time doing something they knew they … Read more

How Should Diversity Factor into Hiring Your Team?

Assembling the right team is essential to having a thriving workplace. It is important to know what you need when hiring your key positions. Unless you are extremely self-aware, you might not know what you need. That’s why diversity is … Read more

How Does Diversity Play into Hiring the Right Team?

Assembling the right team is essential to having a thriving workplace. It is important to know what you need when hiring your key positions. Unless you are extremely self-aware, you might not know what you need to balance out your … Read more

The Six Keys to Great Messaging

Good branding matters whether you work for a company or a nonprofit. Whether you’re selling a product or you’re selling an idea. And good branding requires great messaging. Before I started Transformational Impact LLC, I worked with my friend Ben … Read more

How to Build a Successful Brand

Good branding is essential to any venture.  Whether it’s building a business.  Developing a product.  Or establishing yourself.  But how do you create a successful brand? First of all, let’s define brand.  A brand is the sum of all the … Read more