interview

COVID-19 Provides Strategic Branding Opportunities

The other day I interviewed a CEO for a book I am writing. During our conversation, he told me his company did some research 10 years ago about what differentiated them from their competition. What did their customers tell them? … Read more

How Well Do You Represent Your Employer?

Many years ago I worked for a guy I’ll call Greg. Working with Greg was awkward. He badmouthed his boss in the office, but in public he spoke favorably about him. To outsiders, he seemed like a good team player, … Read more

Does Business Need a Heart Change?

What words do you think of when you think of business? Do you think of words like money, performance, results, control, and fear? Or do you think of words like honor, team, relationship, connection, and fun? Most likely you associate … Read more

How to Hire the Right People for Your Company

A company will rise or fall based on your leadership and the people you have on board.  Your team will not be a team unless you have the right people on the team. The process of hiring the right people … Read more

What God Will Do If We Will Be Obedient

Linda Oliver is a reminder of what God is willing to do if we will be obedient.  I don’t know how anyone can listen to Linda’s story with dry eyes. Linda is a professional singer, a public relations consultant, a … Read more

Where Do You Turn When You Lose Everything?

Where do you turn when your health fails?  When tragedy strikes?  When you lose everything? Ken Barun knows. When Ken came to the Billy Graham Evangelistic Association, where he now serves as Chief of Staff, everything fell apart.  And yet … Read more