marketing

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

How to Get the Most from Your Training Program

Your training program in your company may be incomplete. Training is an essential part of building your culture, but many organizations don’t understand how comprehensive it should be. Culture building should be integrated into your training program in order to … Read more

(Re)Discovering Your Company Purpose

Your company purpose is key to your brand differentiation. Knowing why you do what you do will help you draw the right customers to your company. But what if along the way you have lost hold of your company purpose? … Read more

What the Future Workforce Is Looking for Now

The future workforce will be looking for something beyond a paycheck. Of course, they want to make money, but they don’t want to just make money. Today’s workforce is realizing that there is more to life than money, and you … Read more