promise

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

God Always Keeps His Promises

You probably have heard or seen (or experienced) when legal contracts don’t go as expected. It seems like one party is always letting another party down in the promises they make. Perhaps you have been let down by someone else … Read more

Three Essentials of Good Branding

Building a good brand is not complicated. Good branding starts with leadership who understand how they want to define their brand and then deliver that brand over and over again. While good branding is not complicated, it’s not necessarily easy. It … Read more

How to Trust God in the Tough Stuff

It’s not easy to trust God when you’re going through trials.  Wayne Pederson knows that from personal experience. Having gone through his own personal tragedies, including the loss of his wife of 45 years, Wayne has had to put into practice … Read more

How to Avoid the Hypocrisy Police

A couple of my kids deputized themselves as the Hypocrisy Police. Whenever my actions veered from what I said should be done, they would say, “But Daddy, you saaaid …”. In those moments, I would either need to 1. Explain … Read more