strategy

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

Operationalize Your Brand in Your Company Culture

How do you strategically ensure that your customers consistently experience your brand positively? Your customers will receive a clear brand message from your company only if your employees’ actions exude your brand. COVID has created a challenging environment for creating … Read more

COVID-19 Provides Strategic Branding Opportunities

The other day I interviewed a CEO for a book I am writing. During our conversation, he told me his company did some research 10 years ago about what differentiated them from their competition. What did their customers tell them? … Read more

How Should Diversity Factor into Hiring Your Team?

Assembling the right team is essential to having a thriving workplace. It is important to know what you need when hiring your key positions. Unless you are extremely self-aware, you might not know what you need. That’s why diversity is … Read more

How Does Diversity Play into Hiring the Right Team?

Assembling the right team is essential to having a thriving workplace. It is important to know what you need when hiring your key positions. Unless you are extremely self-aware, you might not know what you need to balance out your … Read more

Why You Should Prepare a Strategic Plan

A strategic plan is a necessity for any business endeavor.  I have seen the value it provides for client organizations and companies I have worked with.  But don’t take my word for it.  Here’s what Bruce had to say. Bruce chairs … Read more

Are You the CEO of Your Life?

Even if you know how to be the CEO of your business, do you know how to be the CEO of your life? We need to remember how to structure our personal priorities in order to live fulfilling lives.

What Moving Taught Me About Life

Moving taught me a lot.  We just moved out of the Washington DC area out into the Shenandoah Valley. We had a love-hate relationship with the DC area for a long time.  We appreciated all the area offers, but it … Read more