values

Friction between Brand and Culture Costs You Money

The relationship between your brand and your culture must be frictionless. Your employees’ interactions with customers and with each other need to be like a well-oiled machine. The way your employees interact with customers and fellow employees is indicative of … Read more

Diversity Starts with You

Culture change starts with you as a leader. In your role at your organization, you can have a profound impact on the people employed there. You have the potential to be an agent of transformation. You can make a contribution … Read more

Vision Provides Both Power and Focus

To get a rocket to lift off, you need to have a combination of both incredible power and precise focus. Leaving the atmosphere requires that you have an enormous amount of thrust, but that thrust has to be channeled in … Read more

How to Get the Most from Your Training Program

Your training program in your company may be incomplete. Training is an essential part of building your culture, but many organizations don’t understand how comprehensive it should be. Culture building should be integrated into your training program in order to … Read more

Operationalize Your Brand in Your Company Culture

How do you strategically ensure that your customers consistently experience your brand positively? Your customers will receive a clear brand message from your company only if your employees’ actions exude your brand. COVID has created a challenging environment for creating … Read more

How to Operationalize Your Core Values

Values are important to corporate culture. Companies go to great lengths to list these lofty sounding concepts. Then they put them on plaques on the wall in their lobbies. But values do not have any power unless those companies operationalize … Read more

A Five-Step Process to Build Morale in Your Company

As a leader, one of your greatest assets is the morale of your team. How you wield your influence can profoundly affect the culture of your organization. The more intentional and consistent you are in building the culture, the greater … Read more

Does Business Need a Heart Change?

What words do you think of when you think of business? Do you think of words like money, performance, results, control, and fear? Or do you think of words like honor, team, relationship, connection, and fun? Most likely you associate … Read more